The venture concept
FarmerConnect was a venture concept for connecting local farms with customers looking for fresh produce. The business-plan presentation considered customer groups, marketing channels, partnerships, and how an app could support product discovery and communication.
Design and planning work
The original app mockups show a produce-discovery homepage, search and filtering controls, favorites, messages, a shopping basket, and notifications. These screens are design concepts accompanying the business plan rather than a deployed marketplace.
Business plan and communication
The team developed FarmerConnect through a business plan, Lean Canvas and PowerPoint pitch. The materials explain the proposed customer problem, target users, value proposition and operating model, supported by app-interface mockups. These are venture-planning and communication deliverables rather than evidence of an operated marketplace.
